W Network – Brand Image Campaign

I directed the W Network Image Campaign, which was a network re-brand. We shot 9 talent from the network’s biggest shows, such as the Property Brothers.

The brief called for an “All New W Look.”

My concept was inspired by the W logo round shape and the orange & white color.

Here are my Mood boards:

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…and more inspiration I gathered for Production Designer Jean-Francois Campeau:

Baldessari: graphic dots of color!

2) Alexander Rodchenko: dynamic diagonals and high/low angles

3) Dogville: uber-minimal set and key graphic pieces which represent a grander space.

4) Umbrellas!

Jean-Francois designed a label for our W orange record:

Record “spin test”:

 

Here are Fashion Direction Boards that I made to inspire Stylist, Corey Ng:

Menswear:

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Womenswear:

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I wanted tiny orange and aqua pops – for an extra fashion wink.

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My Storyboards:

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Storyboards come to life!

Behind-the-Scenes:

 

W Network – Tessa & Scott Image Campaign

I directed the Image Campaign for W Network’s “Tessa & Scott,” featuring Canada’s Olympic Ice-Dancing champions.

The brief asked us to build on W’s current orange and white graphic look.

Here are my Mood Boards for the sports-meets-fashion look:

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My Storyboards:

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Behind-the-Scenes:

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BTS Video Director: Brian Weldon

YTV – The Next Star Season 5 Commercial

I directed this year’s YTV The Next Star commercial.

My concept was inspired by mirrors, infinity, reflections and “seeing kids from all sides.”

Here are my Mood Boards that I made to inspire Art Director, Kate LaRue.

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Fashion direction: Geometrics, maximalist pattern on pattern, hyper color, fringe, ombre, patent reflections, fingerless gloves, street, Willow Smith and M.I.A.

 

Behind-the-scenes:

Photo credit: Kate LaRue and Andy Vanderkaay