A few years ago, Nickelodeon commissioned me to do visual development for the Kids’ Choice Awards “Punk Royalty” theme.
A sample of my Mood Boards:
My Exploratory served to inspire the Brand & Events Design team for multi-platform campaigns, out-of-home, event design, premiums, etc. Here are examples of the design team’s vision. (Nickelodeon Credit: Jennifer Cast, VP Brand Design and Cecilia Bursell, Design Director)
Javier Aguilera directed a commercial for Entertainment Tonight, which celebrates the hosts toasting Academy Awards Season on Global TV.
Global Creative Agency commissioned me to create Mood for tone and fashion direction. I worked with Stylist, Jessica Albano to create looks for the ET Hosts and a crowd of party-goers.
I directed The Bachelor Image campaign for W Network.
W network asked that we show the Bachelor “getting ready to step out for the night” and to feature pops of red on a neutral, graphic background.
Here are my Mood Boards that I made to inspire Stylist, Joelle Litt and Production Designer, Suzanne Campos:
Inspired by a shopping trip to Seoul, my friends Lydia Choy, Jennifer Cast and I created a brand identity for our creation: Pageant.
Inspired by the pop and sparkle we saw in Korea…
Highlights of our work by Art Director, Jennifer Cast:
Mark Twain wrote ‘Mauritius was made first and then heaven; and heaven was copied after Mauritius.’
Bois Cheri is the beloved local tea from Mauritius, an idyllic island in the Indian Ocean. The New York Times, Four Seasons Hotels & Resorts and Conde Nast Traveller have all recommended visiting this famous Tea Plantation.
Bois Cheri’s creative brief called for a brand identity re-design in order to promote Bois Cheri as a premium tea in North America.
Mauritius visit + research phase:
A sample of Mood Boards I created to inspire premium + luxury vibe:
The Dodo bird was endemic to Mauritius. It is an icon in Mauritian culture, featured on money and postage stamps. Our new design direction experimented with celebrating this now-extinct tropical creature.
Dodo illustration done by Kevin C.W.Wong:
Proposed Package Design by Jennifer Cast, Art Director:
I directed an Image Campaign for YTV.
The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.
I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.
Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.
Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.
Production Designer, Jean-Francois Campeau’s render of Hamster Wheel-inspired piece:
Nicky, Ricky, Dicky & Dawn:
The Thundermans and The Haunted Hathaways:
BTS Director: Brian Morrison