Milly – Brand Exploratory

Milly (one of my favourite designers) asked Jennifer Cast, Art Director and I to explore the brand. Milly’s Creative Brief called for an exploration of their Madison Avenue store, the new Milly Minis line,  the upcoming collection and the overall Brand Identity. Milly challenged us to determine how their current Brand direction could translate into Promotional Campaigns.

Here are some highlights of our Milly presentation:

 

Milly_start.png

milly_1

Milly_2.png

Milly_3.png

Milly_4.png

Milly_5.png