Bois Cheri Tea- Brand Identity

Mark Twain wrote ‘Mauritius was made first and then heaven; and heaven was copied after Mauritius.’ 

Bois Cheri is the beloved local tea from Mauritius, an idyllic island in the Indian Ocean. The New York Times, Four Seasons Hotels & Resorts and Conde Nast Traveller have all recommended visiting this famous Tea Plantation.

Bois Cheri’s creative brief called for a brand identity re-design in order to promote Bois Cheri as a premium tea in North America.

Mauritius visit + research phase:

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A sample of Mood Boards I created to inspire premium + luxury vibe:

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The Dodo bird was endemic to Mauritius.  It is an icon in Mauritian culture, featured on money and postage stamps. Our new design direction experimented with celebrating this now-extinct tropical creature.

Dodo illustration done by Kevin C.W.Wong:

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Proposed Package Design by Jennifer Cast, Art Director:

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