Bois Cheri Tea- Brand Identity

Mark Twain wrote ‘Mauritius was made first and then heaven; and heaven was copied after Mauritius.’ 

Bois Cheri is the beloved local tea from Mauritius, an idyllic island in the Indian Ocean. The New York Times, Four Seasons Hotels & Resorts and Conde Nast Traveller have all recommended visiting this famous Tea Plantation. Travel + Leisure wrote ‘Take home a case of Bois Cheri Vanilla or Coconut tea.’

Bois Cheri invited me to tour the Plantation and factory. It was so inspiring to learn about the island’s history and Bois Cheri’s fascinating business. The Creative Brief called for a Brand Identity re-design in order to promote Bois Cheri as a premium tea in North America.

 

Here are some highlight of my visit + research phase:

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Here are Mood Boards created to inspire premium + luxury vibe:

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The Dodo is a bird that was endemic to Mauritius.  It is an icon in Mauritian culture, featured on money and postage stamps. Our new design direction experimented with celebrating this now-extinct tropical creature.

Kevin C.W. Wong did this Dodo illustration:

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Here are some Package Designs by Jennifer Cast, Art Director:

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