Nickelodeon Orange Book: AIGA Year in Design Brand Identity Award

Years ago, I was part of the in-house Brand team that created the Nickelodeon Orange Book. This Brand Identity bible served as the Nickelodeon’s Global Style Guide.


I cast, styled and produced the Brand Photo Shoot featuring 30 kids:



The Nick Orange Book inspired Event design, such as Toy Fair, Licensing Show and Upfront. It also served as brand guidelines for Marketing Campaigns, On-Air, Consumer Products, etc.

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A highlight was doing an exploratory where we splattered paint on paper and gave these splats names:

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It was so fun to play with splats in tactile ways (this is me with clay on photocopier).


We later brainstormed ways to bring the Nick splat logo to life.

Here’s my experiment with ripped paper…

…which inspired our Animation Director to create this paper splat:

I love Canada Geese and wanted to see Nick splats in flight, so I sketched it out…



Here is the spot animated by Ben Yonda.


Here are more Nick splats that I concepted and stop-motion animated:

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