Nickelodeon Orange Book: AIGA Year in Design Brand Identity Award

Years ago, I was part of the in-house Brand team that created the Nickelodeon Orange Book. This Brand Identity bible served as the Nickelodeon’s Global Style Guide.

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I cast, styled and produced the Brand Photo Shoot featuring 30 kids:

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The Nick Orange Book inspired Event design, such as Toy Fair, Licensing Show and Upfront. It also served as brand guidelines for Marketing Campaigns, On-Air, Consumer Products, etc.

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A highlight was doing an exploratory where we splattered paint on paper and gave these splats names:

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It was so fun to play with splats in tactile ways (this is me with clay on photocopier).

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We later brainstormed ways to bring the Nick splat logo to life.

Here’s my experiment with ripped paper…

…which inspired our Animation Director to create this paper splat:

I love Canada Geese and wanted to see Nick splats in flight, so I sketched it out…

 

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Here is the spot animated by Ben Yonda.

 

Here are more Nick splats that I concepted and stop-motion animated:

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