YTV – Brand Image Campaign

I directed an Image Campaign for YTV.

The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.

I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.

Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.

Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.

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My Storyboards:

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Production Designer, Jean-Francois Campeau’s render of Hamster Wheel-inspired piece:

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Behind-the-scenes:

YTVIC 2014 BTS 03  YTVIC 2014 BTS 01  YTVIC 2014 BTS 08

Nicky, Ricky, Dicky & Dawn:

 

The Thundermans and The Haunted Hathaways:

BTS Director: Brian Morrison