Mark Twain wrote ‘Mauritius was made first and then heaven; and heaven was copied after Mauritius.’
Bois Cheri is the beloved local tea from Mauritius, an idyllic island in the Indian Ocean. The New York Times, Four Seasons Hotels & Resorts and Conde Nast Traveller have all recommended visiting this famous Tea Plantation.
Bois Cheri’s creative brief called for a brand identity re-design in order to promote Bois Cheri as a premium tea in North America.
Mauritius visit + research phase:
A sample of Mood Boards I created to inspire premium + luxury vibe:
The Dodo bird was endemic to Mauritius. It is an icon in Mauritian culture, featured on money and postage stamps. Our new design direction experimented with celebrating this now-extinct tropical creature.
Dodo illustration done by Kevin C.W.Wong:
Proposed Package Design by Jennifer Cast, Art Director: