Bois Cheri Tea- Brand Identity

Mark Twain wrote ‘Mauritius was made first and then heaven; and heaven was copied after Mauritius.’ 

Bois Cheri is the beloved local tea from Mauritius, an idyllic island in the Indian Ocean. The New York Times, Four Seasons Hotels & Resorts and Conde Nast Traveller have all recommended visiting this famous Tea Plantation.

Bois Cheri’s creative brief called for a brand identity re-design in order to promote Bois Cheri as a premium tea in North America.

Mauritius visit + research phase:








A sample of Mood Boards I created to inspire premium + luxury vibe:




The Dodo bird was endemic to Mauritius.  It is an icon in Mauritian culture, featured on money and postage stamps. Our new design direction experimented with celebrating this now-extinct tropical creature.

Dodo illustration done by Kevin C.W.Wong:



Proposed Package Design by Jennifer Cast, Art Director:


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YTV – Brand Image Campaign

I directed an Image Campaign for YTV.

The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.

I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.

Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.

Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.

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My Storyboards:

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Production Designer, Jean-Francois Campeau’s render of Hamster Wheel-inspired piece:

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YTVIC 2014 BTS 03  YTVIC 2014 BTS 01  YTVIC 2014 BTS 08

Nicky, Ricky, Dicky & Dawn:


The Thundermans and The Haunted Hathaways:

BTS Director: Brian Morrison