I directed an Image Campaign for YTV.
The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.
I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.
Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.
Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.
Production Designer, Jean-Francois Campeau’s render of Hamster Wheel-inspired piece:
Nicky, Ricky, Dicky & Dawn:
The Thundermans and The Haunted Hathaways:
Carlos, Host of YTV The Zone:
BTS Directors: Brian Morrison and Michael Frolick