I directed the W Network Image Campaign, which was a network re-brand. We shot talent from the W’s biggest shows, such as the Property Brothers. The brief called for an “All New W Look.”
My concept was inspired by the W logo round shape and the orange & white palette.
Here are my Mood boards:
…and more inspiration I gathered to direct Production Designer Jean-Francois Campeau: Baldessari graphic dots of color!
Alexander Rodchenko: dynamic diagonals and high/low angles
Dogville: minimal set and key graphic pieces which represent a grander space.
Jean-Francois designed a label for our W orange record:
Record “spin test”:
Here are Fashion Direction Boards that I made to inspire Stylist, Corey Ng:
I wanted tiny orange and aqua pops – for an extra fashion wink.
Storyboards come to life!