W Network – Brand Image Campaign

I directed the W Network Image Campaign, which was a network re-brand. We shot 9 talent from the network’s biggest shows, such as the Property Brothers.

The brief called for an “All New W Look.”

My concept was inspired by the W logo round shape and the orange & white color.

Here are my Mood boards:

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…and more inspiration I gathered for Production Designer Jean-Francois Campeau:

Baldessari: graphic dots of color!

2) Alexander Rodchenko: dynamic diagonals and high/low angles

3) Dogville: uber-minimal set and key graphic pieces which represent a grander space.

4) Umbrellas!

Jean-Francois designed a label for our W orange record:

Record “spin test”:

 

Here are Fashion Direction Boards that I made to inspire Stylist, Corey Ng:

Menswear:

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Womenswear:

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I wanted tiny orange and aqua pops – for an extra fashion wink.

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My Storyboards:

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Storyboards come to life!

Behind-the-Scenes: