W Network – Tessa & Scott Image Campaign

I directed the Image Campaign for W Network’s “Tessa & Scott,” featuring Canada’s Olympic Ice-Dancing champions.

The brief asked us to build on W’s current orange and white graphic look.

Here are my Mood Boards for the sports-meets-fashion look:

Screen Shot 2014-12-23 at 1.24.12 PM

Screen Shot 2014-12-23 at 1.24.21 PM

 

My Storyboards:

Screen Shot 2014-12-23 at 11.27.44 AM Screen Shot 2014-12-23 at 11.28.01 AM Screen Shot 2014-12-23 at 11.28.29 AM

 

Behind-the-Scenes:

Unknown-2

photo[10]

 

photo[6]

 

BTS Video Director: Brian Weldon