YTV – The Next Star Season 5 Commercial

I directed this year’s YTV The Next Star commercial.

My concept was inspired by mirrors, infinity, reflections and “seeing kids¬†from all sides.”

Here are my Mood Boards that I made to inspire Art Director, Kate LaRue.

Screen Shot 2014-12-23 at 12.12.32 PM

Screen Shot 2014-12-23 at 12.13.17 PM

Fashion direction: Geometrics, maximalist pattern on pattern, hyper color, fringe, ombre, patent reflections, fingerless gloves, street, Willow Smith and M.I.A.

 

Behind-the-scenes:

Photo credit: Kate LaRue and Andy Vanderkaay