Nickelodeon – Kids’ Choice Awards

A few years ago, Nickelodeon commissioned me to do visual development for the Kids’ Choice Awards “Punk Royalty” theme.

A sample of my Mood Boards:

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My Exploratory served to inspire the Brand & Events Design team for multi-platform campaigns, out-of-home, event design, premiums, etc. Here are examples of the design team’s vision. (Nickelodeon Credit: Jennifer Cast, VP Brand Design and Cecilia Bursell, Design Director)

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Entertainment Tonight – Academy Awards

Javier Aguilera directed a commercial for Entertainment Tonight, which celebrates the hosts toasting Academy Awards Season on Global TV.

Global Creative Agency commissioned me to create Mood for tone and fashion direction. I worked with Stylist, Jessica Albano to create looks for the ET Hosts and a crowd of party-goers.

Mood highlights:

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ET commercial:

 

W Network – The Bachelor Image Campaign

I directed The Bachelor Image campaign for W Network.

W network asked that we show the Bachelor “getting ready to step out for the night” and to feature pops of red on a neutral, graphic background.

Here are my Mood Boards that I made to inspire Stylist, Joelle Litt and Production Designer, Suzanne Campos:

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Pageant – Brand Identity

Inspired by a shopping trip to Seoul, my friends Lydia Choy, Jennifer Cast and I created a brand identity for our creation: Pageant.

Inspired by the pop and sparkle we saw in Korea…

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Highlights of our work by Art Director, Jennifer Cast:

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Bois Cheri Tea- Brand Identity

Mark Twain wrote ‘Mauritius was made first and then heaven; and heaven was copied after Mauritius.’ 

Bois Cheri is the beloved local tea from Mauritius, an idyllic island in the Indian Ocean. The New York Times, Four Seasons Hotels & Resorts and Conde Nast Traveller have all recommended visiting this famous Tea Plantation.

Bois Cheri’s creative brief called for a brand identity re-design in order to promote Bois Cheri as a premium tea in North America.

Mauritius visit + research phase:

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A sample of Mood Boards I created to inspire premium + luxury vibe:

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The Dodo bird was endemic to Mauritius.  It is an icon in Mauritian culture, featured on money and postage stamps. Our new design direction experimented with celebrating this now-extinct tropical creature.

Dodo illustration done by Kevin C.W.Wong:

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Proposed Package Design by Jennifer Cast, Art Director:

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Nickelodeon Orange Book: AIGA Year in Design Brand Identity Award

Years ago, I was part of the in-house Brand team that created the Nickelodeon Orange Book. This Brand Identity bible served as the Nickelodeon’s Global Style Guide.

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I cast, styled and produced the Brand Photo Shoot featuring 30 kids:

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The Nick Orange Book inspired Event design, such as Toy Fair, Licensing Show and Upfront. It also served as brand guidelines for Marketing Campaigns, On-Air, Consumer Products, etc.

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A highlight was doing an exploratory where we splattered paint on paper and gave these splats names:

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It was so fun to play with splats in tactile ways (this is me with clay on photocopier).

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We later brainstormed ways to bring the Nick splat logo to life.

Here’s my experiment with ripped paper…

…which inspired our Animation Director to create this paper splat:

I love Canada Geese and wanted to see Nick splats in flight, so I sketched it out…

 

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Here is the spot animated by Ben Yonda.

 

Here are more Nick splats that I concepted and stop-motion animated:

YTV – Brand Image Campaign

I directed an Image Campaign for YTV.

The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.

I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.

Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.

Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.

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My Storyboards:

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Production Designer, Jean-Francois Campeau’s render of Hamster Wheel-inspired piece:

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Behind-the-scenes:

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Nicky, Ricky, Dicky & Dawn:

 

The Thundermans and The Haunted Hathaways:

BTS Director: Brian Morrison