Nickelodeon – Kids’ Choice Awards

A few years ago, Nickelodeon commissioned me to do visual development for the Kids’ Choice Awards “Punk Royalty” theme.

A sample of my Mood Boards:

KCA_MO_5.1.14.jpg

KCA_MO_5.1.142KCA_MO_5.1.143KCA_MO_5.1.144

My Exploratory served to inspire the Brand & Events Design team for multi-platform campaigns, out-of-home, event design, premiums, etc. Here are examples of the design team’s vision. (Nickelodeon Credit: Jennifer Cast, VP Brand Design and Cecilia Bursell, Design Director)

kca15_pitch12.jpg

kca15_pitch5.jpg

kca15_pitch4.png

kca15_pitch1.jpg

kca15_pitch10.jpg

Entertainment Tonight – Academy Awards

Javier Aguilera directed a commercial for Entertainment Tonight, which celebrates the hosts toasting Academy Awards Season on Global TV.

Global Creative Agency commissioned me to create Mood for tone and fashion direction. I worked with Stylist, Jessica Albano to create looks for the ET Hosts and a crowd of party-goers.

Mood highlights:

et1.png

et2.png

et3.png

ET commercial:

 

W Network – The Bachelor Image Campaign

I directed The Bachelor Image campaign for W Network.

W network asked that we show the Bachelor “getting ready to step out for the night” and to feature pops of red on a neutral, graphic background.

Here are my Mood Boards that I made to inspire Stylist, Joelle Litt and Production Designer, Suzanne Campos:

bach1

bach2.png

bach3.png

bach4.png

SaveSave

SaveSave

Pageant – Brand Identity

Inspired by a shopping trip to Seoul, my friends Lydia Choy, Jennifer Cast and I created a brand identity for our creation: Pageant.

Inspired by the pop and sparkle we saw in Korea…

IMG_0787.jpg

IMG_0426.JPG

IMG_0483.JPG

Highlights of our work by Art Director, Jennifer Cast:

IMG_0835.JPG

IMG_7461.JPG

IMG_7468.JPG

FullSizeRender-4.jpg

P.png

 

Bois Cheri Tea- Brand Identity

Mark Twain wrote ‘Mauritius was made first and then heaven; and heaven was copied after Mauritius.’ 

Bois Cheri is the beloved local tea from Mauritius, an idyllic island in the Indian Ocean. The New York Times, Four Seasons Hotels & Resorts and Conde Nast Traveller have all recommended visiting this famous Tea Plantation.

Bois Cheri’s creative brief called for a brand identity re-design in order to promote Bois Cheri as a premium tea in North America.

Mauritius visit + research phase:

BC_2.JPG

BC_4.JPG

BC_5.JPG

P1010400.JPG

P1010418.JPG

P1010271.JPG

 

A sample of Mood Boards I created to inspire premium + luxury vibe:

BoisCheri_Mood1.png

BoisCheri_Mood2.png

BoisCheri_Mood3.png

The Dodo bird was endemic to Mauritius.  It is an icon in Mauritian culture, featured on money and postage stamps. Our new design direction experimented with celebrating this now-extinct tropical creature.

Dodo illustration done by Kevin C.W.Wong:

photo.JPG

 

Proposed Package Design by Jennifer Cast, Art Director:

tea.png

Screen Shot 2019-01-30 at 8.31.48 PM.png

YTV – Brand Image Campaign

I directed an Image Campaign for YTV.

The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.

I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.

Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.

Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.

Screen Shot 2014-12-23 at 12.01.49 PM

Screen Shot 2014-12-23 at 12.30.21 PM

Screen Shot 2014-12-23 at 12.28.38 PM

Screen Shot 2014-12-23 at 12.28.42 PM

My Storyboards:

Screen Shot 2014-12-23 at 12.02.13 PM

Screen Shot 2014-12-23 at 12.02.42 PM

 

Production Designer, Jean-Francois Campeau’s render of Hamster Wheel-inspired piece:

Screen Shot 2014-12-23 at 12.03.47 PM

 

Behind-the-scenes:

YTVIC 2014 BTS 03  YTVIC 2014 BTS 01  YTVIC 2014 BTS 08

Nicky, Ricky, Dicky & Dawn:

 

The Thundermans and The Haunted Hathaways:

BTS Director: Brian Morrison